

Home Buyer's Course
At simpliHŌM, we believe in helping families navigate the market with ease, ensuring every step of the process is smooth and stress-free. Let’s make finding your dream home as seamless as possible!
market Update


Buying a home can be an exciting but also challenging experience. If you're planning to buy a Midsouth home, it's important to be prepared and aware of what to expect throughout the process. This short guide is designed to provide buyers like you with valuable insights and tips to navigate the purchase of your East County property successfully.
DOWNLOAD TO ACCESS:
Home Buyers Blueprint
Step by Step Process to Buying A Home

Spring is here!
The Spring Real Estate Market is thriving, and we are seeing a significant increase in demand for homes in Voorhees, especially from millennials.
In fact, the current absorption rate in our area is only 3 months, which means that if no more homes come on the market, we will only be able to sustain the current demand for up to 3 months.
This is great news for anyone considering selling their home, as the high demand can lead to a boost in your bottom line.
If you are thinking about selling your home, now is the perfect time to do so. To get started, it's essential to focus on your curb appeal, which can significantly impact the value of your property. That's why we've put together a helpful checklist to help you get started.
Friendly reminder: Before you make a repair, be sure to check with a real estate agent to make sure it is worth your return on investment. Feel free to Book A Call with me if you have any questions or want a free consultation!
Are you a little behind on your spring cleaning? Grab a copy of the Ultimate Spring Cleaning Checklist that was featured last month.

GERMANTOWN STATS & LOCAL INFO

COLLIERVILLE STATS & LOCAL INFO

BARTLETT STATS & LOCAL INFO

ARLINGTON STATS & LOCAL INFO

LAKELAND STATS & LOCAL INFO

MEMPHIS STATS & LOCAL INFO
If you're either thinking about purchasing a new home or already made the decision to purchase a house, but you still have questions or concerns regarding the process, price or anything else - let me tell you:
You're in the right place.
This free home buyer seminar is giving you the exact step by step blueprint on everything you need so you can get clarity on everything A-Z and guide to you make the best decision in purchasing your new home.
You will learn about timelines and timing, inspections, loan pre-approvals, negotiations, and so much more.
Take a look around and let us know how we can help you.

Kelly Day | Realtor
simpliHŌM
License ID #: 365811
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WELCOME TO THE VIRTUAL Home Buyer SEMINAR for GERMANTOWN
If you're either thinking about purchasing a new home or already made the decision to purchase a house, but you still have questions or concerns regarding the process, price or anything else - let me tell you:
You're in the right place.
This free home buyer seminar is giving you the exact step by step blueprint on everything you need so you can get clarity on everything A-Z and guide to you make the best decision in purchasing your new home.
You will learn about timelines and timing, inspections, loan pre-approvals, negotiations, and so much more.
Take a look around and let us know how we can help you.

Kelly Day | Realtor
Memphis House Listings
Brokered by simpliHŌM
LIC # 365811
WELCOME TO THE VIRTUAL HOME BUYER SEMINAR LIBRARY
Enjoy the latest & most up-to-date marketing & sales tactics to help you purchase your NEW home.
Thinking About Buying?
Are you thinking about buying a home but you don't know where to start?
Learn to take advantage of Tax Saving opportunities instead of throwing your money away
Walk through the important aspects of purchasing a home
What to Expect When Buying a Home
Purchasing a home is most likely going to be one of the largest investments you will make in your lifetime.
We have helped hundreds of clients in the past and we can help you too
My team and I are free! The seller pays for our fees and they have an agent who has their best interest at heart. We are here to have yours
Home Buying Process -
First Step
The first step when looking to buy a home is getting qualified for a loan.
Before doing anything else you need to know what you can afford by getting qualified for a loan
Don’t go house hunting before going mortgage shopping
Pre-Approval vs
Pre-Qualification
Why you need an approval rather than just a pre-qualification.
Pre-Qualification is not a true approval but the initial step in a home loan process where you discuss your financial situation with a loan officer - nothing is verified
Pre- Approval is where the buyer provides the lender with the necessary documents to tell them what they are approved for, which loan option is the best for them and what the interest rate will be
10 Must Not’s When Buying a Home
Once you find your dream home, we need to make sure you get to move into it.
Don’t change jobs; becoming self employed or quit current job
Don’t buy a vehicles
Don’t use any charged cards or let your accounts fall behind
Don’t spend money you saved for closing
Don’t omit any debt or liabilities from your loan application
What are the Pros and Cons of Purchasing a Home?
Whether you’ve never owned a home before or it’s been a while since you’ve purchased, let's talk about the pros and cons.
Pro: Your wealth can increase as you build equity in your home through 2023 averaging about 3%
Con: Maintenance costs; work and money to keep a home in good condition
How Much Money Do I Need To Purchase a New Home?
Most people are afraid that it will cost them thousands and thousands of dollars to purchase a home in Brentwood.
There are various loans and grants to qualify to purchase a home
3 Tips To Get Your Offer Accepted
Are you competing with other buyers on your dream home or do you want to make sure you’ve got the best chance of getting your offer accepted?
Make sure you offered a competitive price on a home
Put down a larger earnest money deposit
Let the seller know that you have not written offers on any other properties
Offer Has Been Accepted, What’s Next?
Once your offer has been accepted, it's time to open up escrow.
It's time to get inspections done on the home, review disclosures, secure the loan, and get the appraisal done
WANT TO GET A FREE CUSTOM MARKET PROPOSAL?
Go to the next page to request a custom market proposal for your specific home
Enjoy the latest & most up-to-date marketing & sales tactics to help you purchase a NEW home.
Are you thinking about buying a home but you don't know where to start?
Learn to take advantage of Tax Saving opportunities instead of throwing your money away
Walk through the important aspects of purchasing a home
Purchasing a home is most likely going to be one of the largest investments you will make in your lifetime.
We have helped hundreds of clients in the past and we can help you too
My team and I are free! The seller pays for our fees and they have an agent who has their best interest at heart. We are here to have yours
The first step when looking to buy a home is getting qualified for a loan.
Before doing anything else you need to know what you can afford by getting qualified for a loan
Don’t go house hunting before going mortgage shopping
Why you need an approval rather than just a pre-qualification.
Pre-Qualification is not a true approval but the initial step in a home loan process where you discuss your financial situation with a loan officer - nothing is verified
Pre- Approval is where the buyer provides the lender with the necessary documents to tell them what they are approved for, which loan option is the best for them and what the interest rate will be
Once you find your dream home, we need to make sure you get to move into it.
Don’t change jobs; becoming self employed or quit current job
Don’t buy a vehicles
Don’t use any charged cards or let your accounts fall behind
Don’t spend money you saved for closing
Don’t omit any debt or liabilities from your loan application
Whether you’ve never owned a home before or it’s been a while since you’ve purchased, let's talk about the pros and cons.
Pro: Your wealth can increase as you build equity in your home through 2023 averaging about 3%
Con: Maintenance costs; work and money to keep a home in good condition
Most people are afraid that it will cost them thousands and thousands of dollars to purchase a home in Brentwood.
There are various loans and grants to qualify to purchase a home
Are you competing with other buyers on your dream home or do you want to make sure you’ve got the best chance of getting your offer accepted?
Make sure you offered a competitive price on a home
Put down a larger earnest money deposit
Let the seller know that you have not written offers on any other properties
Once your offer has been accepted, it's time to open up escrow.
It's time to get inspections done on the home, review disclosures, secure the loan, and get the appraisal done
COMMUNITY VIDEOS
MEET THE TEAM
Here's your team that will help you throughout the
entire selling & buying process


Krista Mashore | Realtor & Broker
DRE # 01346304


Jaynlin Miller | Marketing and Seller Specialist
DRE #02195224


Josh Vitale | Listing Specialist
DRE #02009638


Heidi Kugl
Buyer’s Specialist
DRE #01329047

Realtor, Community Expert, and Your Advocate in the Midsouth Real Estate Market
Kelly Day is a dedicated real estate professional with a deep connection to the Germantown community, specializing in helping families find their perfect home in this vibrant suburb of Memphis. With a background in photography and over 10 years of entrepreneurial experience, Kelly transitioned to real estate in 2020 and quickly made a name for herself as a top listing agent who gets results. Her philosophy is simple: make the real estate process as smooth and stress-free as possible for her clients.
As a realtor with simpliHŌM, Kelly has a passion for helping families, especially those with children in school, find homes that fit their changing needs. Whether it's expanding for a growing family or downsizing when the kids head off to college, Kelly’s expertise ensures clients get the most value when buying or selling. Her ability to showcase homes and negotiate favorable terms for her clients stems from years of experience in visual storytelling and sales.
With her husband working as a local teacher and two sons attending Houston High School, Kelly is deeply invested in the community and understands the importance of finding the right school district. When she’s not helping clients, you can find her at Houston High’s baseball games cheering on her sons, Chandler, who will soon be playing baseball at the University of Tennessee and Canon who is just starting his high school career..
Kelly’s mission is simple: “We make buying and selling a home simple.” She’s focused on building long-lasting relationships with her clients, striving to become the go-to realtor not just for this generation, but for the next.
Whether you’re looking to buy, sell, or simply explore your options, Kelly is here to make the process easy and enjoyable.
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Real estate investors in the Memphis metro area—especially in Germantown, Collierville, Lakeland, Arlington, and Bartlett—are always looking for tools that make managing rental properties easier and more profitable. With strong demand for rentals near top-performing schools like Houston High, Collierville High, and Arlington High, it’s more important than ever to track income, expenses, maintenance, and cash flow accurately.
Technology has made investing simpler. Today’s real estate investment apps give property owners the ability to manage rentals, monitor performance, and stay organized from a single dashboard. As a local real estate broker who works closely with investors across the Mid-South, I see firsthand which systems help investors succeed—and which ones cost them time and money.
Here’s a practical, Memphis-focused guide to using real estate investment apps to track your rental properties the right way.
Real estate investment apps are digital tools that help property owners track rental income, expenses, maintenance, tenant payments, and long-term property performance. In the Memphis area—where many investors own multiple single-family homes—these apps make it easier to run your rentals like a business.
Why They Matter for Local Investors
• They simplify accounting and tax reporting
• They automate rent collection
• They centralize receipts, leases, and repair documentation
• They highlight cash flow changes
• They help investors compare properties across different suburbs
• They reduce stress and improve accuracy
These tools are especially helpful for investors with properties in high-demand rental areas such as Collierville, Germantown East, Bartlett Station, and Lakeland’s growing neighborhoods.
Below are the most effective apps I see local investors using successfully throughout the Mid-South.
1. Stessa
Ideal for self-managing investors in Bartlett, Arlington, Lakeland, and similar areas.
Key Features
• Automated income and expense tracking
• Real-time cash flow dashboards
• Document storage (leases, photos, receipts)
• Bank syncing
• Year-end tax-ready reports
Why It Works Here
Stessa allows you to customize inputs easily, making it simple to compare performance across suburbs where property taxes, rent prices, and HOA regulations vary widely.
2. BiggerPockets Property Manager
Great for new investors or homeowners turning their first home into a rental.
Key Features
• Easy digital rent collection
• Cash flow calculators
• Lease reminders
• Maintenance logs
• Education tools
Why It Works Here
Many Memphis-area homeowners move to Collierville or Germantown and keep their previous home as a rental. This app keeps everything simple for those managing just one or two properties.
3. AppFolio or Buildium
Best for investors with 10+ doors or those managing rentals remotely.
Key Features
• Full-service accounting
• Tenant portals
• Online maintenance requests
• Automated rent and late fees
• Investor statements
Why It Works Here
Memphis attracts a large number of out-of-state investors. These apps are ideal for managing rentals from anywhere.
The following steps apply to almost any rental property in the Memphis metro area.
1. Enter Accurate Local Property Data
Be sure to include:
• Purchase price and closing costs
• Property taxes
• Insurance
• Mortgage payment
• HOA fees
• Rent amount
• Utilities and lawn care details
• Pest control schedule
• Regular maintenance expenses
Accurate numbers help the app calculate cash flow and ROI correctly.
2. Automate Rent Collection
Digital rent collection increases on-time payments and keeps everything organized.
Most apps include:
• Direct deposit rent payments
• Auto-pay options
• Tenant reminders
• Late fee automation
• Secure payment history
This works especially well for rental homes in Lakeland, Bartlett, and Arlington, where tenants appreciate easy, online systems.
3. Track Repairs and Maintenance
Memphis’s climate makes maintenance tracking essential. Log repairs for:
• HVAC tune-ups and seasonal checks
• Roof, siding, and gutter repairs
• Landscaping
• Pest control
• Plumbing and electrical issues
• Vendor receipts
Upload photos, attach invoices, and keep everything in one place. This is especially important if contractors such as HVAC companies, electricians, or ProLift Garage Doors when they service your properties.
4. Monitor Cash Flow with Dashboards
Property dashboards help you analyze long-term performance.
Most apps offer charts and reports that show:
• Monthly income
• Operating expenses
• Net cash flow
• Year-over-year trends
• Equity growth
• Vacancy impact
This makes it easier to compare properties in different suburbs.
5. Export Financial Reports for Taxes
This is one of the biggest benefits of using rental tracking apps.
Most apps allow you to quickly export:
• Income statements
• Expense categories
• Depreciation reports
• Tax summaries
• Schedule E–ready documents
Your CPA will thank you. So will you.
Why These Apps Matter for Memphis Real Estate Investors
The Memphis metro is one of the strongest rental markets in the country. Demand remains high thanks to:
• Strong school districts
• Steady population growth
• Healthcare and logistics employment
• Affordable entry-level homes
• Military relocations
• Suburban expansion
Because each suburb differs in taxes, HOAs, rental prices, and demand, tracking everything manually becomes overwhelming. Real estate investment apps make it easy to manage properties consistently, accurately, and profitably.
Using real estate investment apps is one of the most effective ways to track rental properties in the Memphis metro area. Whether you own a single rental in Germantown or multiple properties across Collierville, Lakeland, and Bartlett, these tools help you:
• Maximize cash flow
• Stay organized
• Track repairs
• Simplify tax season
• Understand your long-term ROI
• Make smart investment decisions
If you’re thinking about buying your first rental—or expanding your investment portfolio—I’m always here to help you analyze potential properties, run cash flow estimates, and understand what rents for in each suburb.
Where we make buying and selling a home simple.
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